Basics

The Signs of the Times

• The world’s oil reserves will only last for a limited time
• The debates on global warming and respirable dust are causing an across-theboard re-think
• For more and more people, the crucial factor when it comes to mobility is sustainability
• Ecology and economy will increasingly become the decisive sales argument when choosing a vehicle, both now and in the future
• Technologies in the alternative mobility sector are making decisive developmental progress (e.g. hybrids, batteries)

The Future

Electric and hybrid vehicles will become permanent features of future mobility

The experimental phase in the electric drivetrain sector is coming to an end. Mass production is just a matter of time

Alternative hybrid-drives that are reliable and fit for everyday use are already available today

With their dynamic forward motion, electric vehicles are now also sufficiently fun to drive. This is crucial for gaining a wide acceptance

The Solution for the Present

To enable the topic of sustainable mobility to gain rapid acceptance, an intelligent marketing offensive is crucial. The key to its success is a completely new way of addressing media and customers. That’s why the electric avenue is not a trade fair in the classic mould, but an Expo.

The three pillars of

• exhibition,
• proving ground and
• community

turn the event into the “Mobility 2.0.” The trade fair grounds at Friedrichshafen provide visitors with an 800-metre long test course. The chance to take a live test drive at scheduled times - and to do so in front of thousands of spectators - is a unique sales and marketing opportunity, but one that’s made possible at the electric avenue in Friedrichshafen. Here, the pure thrill of driving is experienced, emotions released and future buying decisions influenced.

Focuses of the Exhibition

As Expo for sustainable mobility, the electric avenue covers all areas of mobility and electric engineering. Regardless of whether it’s hybrid or a pure electric vehicle, this is where the future becomes the present. the electric avenue will meet with the lasting interest of consumers, media and political decision-makers. The metropolitan conurbations of Zurich, Stuttgart and Munich are only a two hour’s drive away. Over 15 million consumers can be reached via the Friedrichshafen trade fair site.